Carpe Lab Logo

Privacy Policy

Last Updated: 5 January 2026

1. Introduction

Carpe Lab LTD ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.carpe-lab.com (the "Website").

By using our Website, you consent to the data practices described in this Privacy Policy.

2. Data Controller

Company Name: Carpe Lab LTD
Company Registration Number: 16941453
Registered in: England and Wales

For any privacy-related inquiries, please contact us at: privacy@carpe-lab.com

3. Information We Collect

3.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

  • Contact us through our contact forms
  • Request information about our services
  • Subscribe to our newsletter or communications
  • Interact with our Website in other ways

This information may include:

  • Name
  • Email address
  • Phone number
  • Company name
  • Any other information you choose to provide

3.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Pages you visit on our Website
  • Time and date of your visit
  • Time spent on pages
  • Referring website addresses
  • Clickstream data

3.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Website and store certain information. For detailed information about the cookies we use, please see Section 6 (Cookies Policy) below.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries: When you contact us, we use your information to respond to your questions and provide customer support
  • To improve our Website: We analyze how visitors use our Website to improve its functionality and user experience
  • To provide our services: We use your information to deliver the services you request
  • For marketing purposes: With your consent, we may use your information to send you marketing communications about our services
  • For analytics: We use analytics tools to understand Website usage patterns and improve our services
  • For legal compliance: We may use your information to comply with applicable laws, regulations, or legal processes

5. Facebook Pixel and Third-Party Services

5.1 Facebook Pixel

We use Facebook Pixel, a web analytics service provided by Meta Platforms Ireland Limited ("Facebook"), to:

  • Measure the effectiveness of our advertising
  • Understand how visitors interact with our Website
  • Deliver targeted advertisements to you on Facebook and other platforms
  • Track conversions and optimize our marketing campaigns

What Facebook Collects:

When you visit our Website and consent to cookies, Facebook Pixel collects information including:

  • Your IP address
  • Browser information
  • Pages you visit
  • Actions you take on our Website
  • Device information
  • Facebook cookies (_fbp and _fbc)

Facebook's Use of Data:

Facebook uses this data in accordance with their own Data Policy. Facebook may use this information for their own purposes, including advertising and analytics. We do not control how Facebook uses this data.

Your Choices:

  • You can opt-out of Facebook Pixel tracking by rejecting cookies when you first visit our Website
  • You can manage your cookie preferences at any time using our cookie banner
  • You can opt-out of Facebook's use of cookies and similar technologies by visiting Facebook's Ad Preferences
  • You can also opt-out through the Digital Advertising Alliance or Your Online Choices

Important: Facebook Pixel only loads on our Website after you have given your consent. We do not track you without your explicit consent.

5.2 Other Third-Party Services

We may use other third-party services that process your information, including:

  • Hosting providers: Our Website is hosted by third-party service providers
  • Email service providers: We may use third-party services to send emails
  • Analytics providers: We may use other analytics tools to understand Website usage

These third parties have access to your information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

6. Cookies Policy

6.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

6.2 Types of Cookies We Use

Non-Essential Cookies (Require Consent):

  • Facebook Pixel Cookies: These cookies are set by Facebook when you consent to tracking. They include:
    • _fbp: Used to deliver, measure, and improve the relevancy of ads
    • _fbc: Used to track when someone clicks through from Facebook to our Website

These cookies are only set after you have given your explicit consent through our cookie banner.

Essential Cookies:

We do not currently use essential cookies that require no consent. All cookies on our Website require your consent before being set.

6.3 Managing Your Cookie Preferences

You can manage your cookie preferences at any time:

  • On our Website: Use the cookie banner that appears when you first visit, or clear your browser's local storage to see it again
  • In your browser: Most browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent
  • Facebook settings: Manage how Facebook uses your data through Facebook's Ad Preferences

Note: If you disable cookies, some features of our Website may not function properly.

7. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal information based on the following legal grounds:

  • Consent: When you consent to cookies and tracking technologies, we process your data based on your consent. You can withdraw your consent at any time
  • Legitimate Interest: We process your data for our legitimate business interests, such as responding to inquiries and improving our Website
  • Contract Performance: If you engage our services, we process your data to perform our contract with you
  • Legal Obligation: We may process your data to comply with legal obligations

8. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With Facebook: When you consent to Facebook Pixel, Facebook receives information as described in Section 5.1
  • With service providers: We may share information with third-party service providers who perform services on our behalf (e.g., hosting, email services)
  • For legal reasons: We may disclose your information if required by law or in response to valid legal requests
  • To protect rights: We may disclose information to protect our rights, privacy, safety, or property, or that of others

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. Specifically:

  • Facebook: When you consent to Facebook Pixel, your data may be transferred to the United States and other countries where Facebook operates
  • Hosting: Our Website may be hosted on servers located outside the European Economic Area (EEA)

We ensure that appropriate safeguards are in place for international data transfers, including:

  • Standard contractual clauses approved by the European Commission
  • Adequacy decisions by the European Commission
  • Other appropriate safeguards as required by GDPR

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Contact information: We retain contact information for as long as necessary to respond to your inquiries and maintain business records
  • Analytics data: We retain analytics data for up to 26 months
  • Cookie consent: We retain your consent preferences for 365 days, after which we will ask for your consent again

When we no longer need your information, we will securely delete or anonymize it.

11. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or United Kingdom, you have the following rights regarding your personal information:

11.1 Right to Access

You have the right to request access to the personal information we hold about you and receive a copy of that information.

11.2 Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

11.3 Right to Erasure ("Right to be Forgotten")

You have the right to request that we delete your personal information in certain circumstances, such as when:

  • The data is no longer necessary for the purposes for which it was collected
  • You withdraw your consent and there is no other legal basis for processing
  • The data has been unlawfully processed

11.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information in certain circumstances.

11.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller.

11.6 Right to Object

You have the right to object to the processing of your personal information for direct marketing purposes or when processing is based on legitimate interests.

11.7 Right to Withdraw Consent

You have the right to withdraw your consent at any time when processing is based on consent. Withdrawing consent does not affect the lawfulness of processing before the withdrawal.

11.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@carpe-lab.com. We will respond to your request within one month, though we may extend this period by up to two additional months if necessary.

We may ask you to verify your identity before responding to your request.

12. Children's Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information.

13. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for data transmission
  • Secure hosting infrastructure
  • Access controls and authentication
  • Regular security assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last Updated" date at the top of this Privacy Policy
  • Sending you an email notification (if we have your email address)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Supervisory Authority

If you are located in the EEA or UK and believe that we have not addressed your concerns satisfactorily, you have the right to lodge a complaint with your local data protection authority. You can find your local authority here:

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@carpe-lab.com

We will respond to your inquiry as soon as possible and within one month of receiving your request.

This Privacy Policy is effective as of the date listed above and applies to all information collected by Carpe Lab LTD through our Website.

Back to Home