Every business is different. Most people sell you a tool because they need the sale, not because it fits how you actually work.
We figure out what's worth your money and time, build the bits that move the numbers, and tell you straight what to ignore.
Recent: £45k of extra bookings in 2 months for Brainy Boilers, helping a small Scottish installer compete with BOXT and British Gas.
Prefer to talk first? WhatsApp usWhat AI and tech can actually do for you
- Unblock the biggest bottleneck in your business.
- Increase bookings and take-home pay.
Some of what it's done for others
- Less time spent on email.
- More social posts, and better ones.
- Qualifying leads faster.
- Winning more leads by replying first and following up.
- More bookings from customers you already have.
- Clear dashboards into what's happening in the business.
- No more human error moving info between systems.
Stuff we've actually built.
Reactivation: waking up a dead database
We took a database of old leads and lapsed customers and ran SMS reactivation against it. £60k generated in two months. Rev-share, so there was no upfront cost.
No upfront cost
Brainy Boilers: competing with BOXT on a fraction of the budget
Built a self serve boiler quote engine for one of Scotland's biggest installers. Customer answers a few questions, gets a real price, books online. Tricky installs get a video survey instead of a salesman in a van.
£45k of extra bookings in the first two months. Plus the saved diesel, saved hours, and a small Scottish installer punching at the same weight as the £100m funded national players like BOXT and British Gas.
Watch it in action
Custom builds: when off-the-shelf doesn't fit
QR-based equipment tracking for a gym chain. Members report broken kit with a phone scan, technicians pick up the job in their dashboard, and downtime drops. When the tools off the shelf don't fit how you work, we build custom.
Built and in production
Not sure which of these is you?
Start with an AI & Tech Assessment
We dig into how your business actually runs, then hand you a clear, plain-English roadmap: the quick wins, the tools worth buying, what's worth building, and what to ignore. All tied back to more revenue or a lot less headache.
Starting at £500. Money-back guarantee.
Built by builders.
We're two software engineers with nearly a decade each, working with names like Meta, E.On, and Stripe. We're good at taking messy, vague business problems and solving them with tech and AI.
And we're good at spotting the BS. Then telling you plainly what's useful, and what to ignore.
Sean Paterson
Co-Founder. 7 years shipping production software, from startups to FTSE 100s.
Alex Lyon
Co-Founder. Maintains Stripe's official Rust integration. Ex-Vercel, ex-Facebook.
The questions you're probably already thinking.
That's the most common place people start.
We can usually spot the biggest opportunity in a 30 minute chat. For a proper plan, that's exactly what the AI & Tech Assessment is for: we look at how your business actually runs and hand you a plain-English roadmap of where to start.
Starting at £500, with a money-back guarantee.
The AI & Tech Assessment starts at £500, with a money-back guarantee.
For reactivation work, we prefer rev-share. We only get paid when you do.
For builds, it's fixed scope and fixed price, agreed up front.
What we won't do is sell you hours.
You've seen the AI demos online that are obviously held together with sellotape, built by people who've never shipped real software in their lives. That's not us.
We've spent a decade building systems for companies where "it broke" wasn't an acceptable answer.
The AI handles the conversation. Real code, with real checks, handles anything that matters: pricing, compliance, emergency triage, sending the actual booking.
It's not just a prompt and a prayer.
If it's in text, very rarely.
If it involved voice then we can still tell.
The tech has come a long way and most of the time it sounds genuinely conversational, but it's not perfect.
We design the systems so the AI handles what it's good at (qualifying, quoting, scheduling, common questions) and hands off to a human the moment something doesn't fit.
Customers generally care about if their problem is being solved quickly.
You own it. The code, the data, all of it.
We can help you migrate to an in-house team or another agency if it ever comes to that. We're not interested in holding anyone hostage.
Your data lives in your systems wherever possible.
Where we host things, it's UK / EU infrastructure, encrypted, GDPR-compliant, and we only store what we actually need.
We can walk you through specifics on a call.
Show us your business. We'll show you where the money is.
Database gathering dust? Sales team drowning in quotes? Just a nagging feeling you should be doing more with this AI stuff? Let's have a conversation.
No pitch deck. No discovery questionnaire. Show us the bottleneck, we'll tell you if we can fix it.