ChatGPT is a toy compared to what AI can do when it's properly plugged into your business.
We build the unsexy stuff that actually moves the numbers.
Built by people who've shipped production systems for:
Trades. Home services. Sweaty startups. Boring Businesses. Energy businesses.
Whatever you like to call yourself, your team go out with their hands and do the work AI isn't replacing any time soon.
The bit AI can do is everything around that work: the quoting, the chasing, the booking, the admin that eats your evenings. That's where we come in.
3 to 100 vans. Where we can talk directly to the person who actually makes the decisions. First chat to more money in your bank account as fast as possible.
We're likely out of your price range and the numbers don't stack up for anything custom. But we're always happy to have a 30 minute chat.
We've done a lot of work in this world, and in our experience the decision-making is too slow for our liking. If you're different, we're happy to chat.
If it makes you money and it involves tech, we'll build it, plug it in, or stitch it together.
AI's great for time saving and if that is your biggest bottleneck there's likely something we can do. But what gets us excited is anything that's going to increase take home.
Custom Builds
Plug In The Right Tool
Honest Advice
Stuff we've actually built.
MPH Boilers: Reactivation
Took a database of old leads and lapsed customers, ran SMS reactivation against it. £60k generated in 2 months. Rev-share, no upfront cost.
Brainy Boilers: Self-serve Quoting
Built a self-serve boiler quote engine that lets one of Scotland's biggest boiler installers compete with the £100m-funded national players. Customer answers a few questions, gets a real price, books online.
If it's a tricky install they book in a video call, saving time and money on vans and fuel.
Watch it in action
GymTek: Asset Tracking
QR-based equipment tracking for gym chains. Members report broken kit with a phone scan, technicians get the job in their dashboard, downtime drops. Replaces the WhatsApp group of "this machine's broken again."
Built and in production
Services we offer.
I know I need AI but I'm not sure where to start.
We come in, talk to you and your team, and look at how the business actually runs. You get a roadmap of things you could automate, how difficult each one really is, and a rough idea of costs.
Starts at £2k. We charge for this so we can recommend what actually makes the biggest difference for you, not what we make the most money from.
I've got a database I've never properly touched.
Every business with a few years on the clock is sitting on a goldmine of dead leads and lapsed customers. Most of them just need someone to reach out at the right time, in the right tone, without sounding like marketing.
We build personalised SMS and WhatsApp campaigns at scale, with AI handling the replies and qualified prospects landing in your calendar.
Ideally on rev-share. You don't pay until we've made you money.
My quotes take three days and we lose half of them.
The single biggest leak in most trades businesses: quotes that take days, tyre-kickers that eat hours, jobs lost to whoever replied first.
We build systems where customers self-serve a real quote in minutes — qualified automatically, booked into your calendar only if they're serious. Then we automate the follow-up so nothing slips through.
The off-the-shelf tools just don't fit how we work.
Dashboards, asset trackers, customer portals. When the off-the-shelf stuff isn't cutting it, we build custom, fast, and to the standards we picked up working at Meta, Vercel, and Stripe.
Most builds live in 2 to 6 weeks.
How we work.
Most builds live in 1 to 4 weeks. If we can't show you something working fast, we're probably the wrong people, and we'll tell you that on the first call.
For reactivation especially, we'd rather get paid when you get paid. Found money should feel like found money.
The people on the call with you are the people writing the code. Not a sales rep handing you to a junior in another timezone.
We don't ship and disappear. We monitor, tweak, scale, and answer the phone when something breaks at 9pm on a Sunday.
Built by builders.
We've spent a decade each writing code for companies where our best work barely moves the stock price. We'd rather build for businesses where the work actually moves the owner's take-home.
Sean Paterson
Co-Founder — Developer for 7 years, from Series B startups to FTSE 100s. Most recently built the AI engine behind Cannes Lions' marketing OS.
Alex Lyon
Co-Founder — Build systems specialist. Created and maintains Stripe's official Rust integration. Vercel. Contracted into Facebook on build systems — they couldn't find anyone else.
The questions you're probably already thinking.
Show us your business. We'll show you where the money is.
Database gathering dust? Sales team drowning in quotes? Just a nagging feeling you should be doing more with this AI stuff? Let's have a conversation.
No pitch deck. No slide-ware. Just a 30 minute chat.